Privacy policy

Last Updated: 24 August 2026

1. Introduction

Pets Tails respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit petstails.co.uk, purchase products from us, communicate with us, or otherwise interact with our business.

We handle personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable UK data protection and privacy laws.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

2. Who We Are

Business / Store Name: Pets Tails
Business Owner: MATT EDRIAN ABAUAG
Business Type: Individual
Address: 258 London Rd, Stoke-on-Trent ST4 5RH, United Kingdom
Phone: +44 178 274 5186
Email: contact@petstails.co.uk
Website: petstails.co.uk

Pets Tails is responsible for determining how and why personal information collected through our website and business activities is processed.

3. Personal Information We Collect

The information we collect depends on how you interact with Pets Tails.

Information You Provide Directly

When you make a purchase, contact us, submit information through our website, or communicate with our customer service team, we may collect information such as:

  • Your full name

  • Email address

  • Telephone number

  • Billing address

  • Delivery or shipping address

  • Order and transaction information

  • Products purchased

  • Communications and enquiries you send to us

  • Information necessary to process payments

Payment information may be handled directly by secure third-party payment providers. The information available to us will depend on the payment method and provider used.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Website pages viewed

  • Date and time of visits

  • Time spent on our website

  • Referring website or source

  • General website interaction information

  • Cookie and similar technology information

We use this information where appropriate to operate our website, understand how visitors use it, maintain security, and improve the customer experience.

4. How We Use Your Personal Information

We may use personal information for purposes including:

  • Processing, managing, and completing customer orders

  • Arranging delivery or collection of purchases

  • Processing payments and refunds

  • Communicating with you about an order or transaction

  • Responding to questions, requests, or customer service enquiries

  • Providing information you have requested from us

  • Maintaining customer and transaction records

  • Improving our website, products, and services

  • Monitoring website performance and functionality

  • Protecting our website, customers, and business against fraud or misuse

  • Detecting and addressing technical or security problems

  • Meeting accounting, tax, regulatory, and other legal requirements

  • Establishing, exercising, or defending legal rights where necessary

We will not use personal information for purposes that are incompatible with the reason it was originally collected unless permitted or required by law.

5. Lawful Bases for Processing

We only process personal information when we have an appropriate lawful basis.

Depending on the circumstances, we may rely on:

Performance of a Contract

We may process your information when it is necessary to fulfil an order, provide products or services you requested, process a payment, arrange delivery, or take steps at your request before entering into a contract.

Legal Obligations

We may use or retain personal information where necessary to comply with obligations imposed on us by applicable law, including accounting, tax, regulatory, or legal requirements.

Legitimate Interests

We may process information when it is reasonably necessary for our legitimate business interests, provided those interests do not improperly override your rights and freedoms.

Our legitimate interests may include:

  • Operating and improving our business

  • Providing effective customer service

  • Maintaining website and information security

  • Preventing fraud and misuse

  • Understanding the performance of our website

  • Protecting our legal and commercial interests

Consent

Where consent is required by law, we will ask for your permission before processing your information for the relevant purpose.

Where processing is based on consent, you may withdraw that consent at any time.

6. How We Share Personal Information

Pets Tails may share personal information with trusted third parties where this is necessary to operate our business, provide services, complete transactions, or comply with the law.

These third parties may include:

  • Payment processing providers

  • Banks and payment service providers

  • Delivery, courier, and fulfilment providers

  • Website hosting providers

  • E-commerce technology providers

  • IT and security service providers

  • Analytics and website performance providers

  • Professional advisers, such as accountants or legal advisers

  • Government authorities, regulators, law enforcement bodies, or courts where disclosure is legally required

We expect service providers processing information on our behalf to use appropriate safeguards and handle personal information in accordance with applicable data protection requirements.

Pets Tails does not sell or rent your personal information to third parties.

7. International Data Transfers

Some of the service providers or technology companies we use may store or process personal information outside the United Kingdom.

Where a transfer of personal information outside the UK is subject to UK data protection transfer rules, we take appropriate steps to ensure that the information receives an appropriate level of protection.

Depending on the circumstances, this may include relying on applicable UK adequacy regulations, approved contractual safeguards, or another transfer mechanism permitted by UK data protection law.

8. How Long We Keep Personal Information

We do not keep personal information for longer than reasonably necessary for the purposes for which it was collected.

The appropriate retention period depends on factors such as:

  • The type of information involved

  • The purpose for which it was collected

  • Whether an active customer relationship exists

  • Legal, accounting, and tax requirements

  • Fraud prevention and security requirements

  • The need to resolve complaints or disputes

  • The establishment, exercise, or defence of legal claims

When personal information is no longer required, we may securely delete, destroy, or anonymise it as appropriate.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage, improve performance, and provide a better browsing experience.

Some cookies may be necessary for essential website functions.

Where applicable law requires consent for non-essential cookies or similar technologies, we will request your permission before using them.

You can also control or delete cookies through your browser settings. Please be aware that blocking certain cookies may affect how some parts of the website function.

10. Protecting Your Personal Information

We take reasonable and appropriate technical and organisational measures designed to protect personal information against:

  • Unauthorised access

  • Unlawful use

  • Accidental loss

  • Disclosure

  • Alteration

  • Destruction

Where payment services are provided by third-party payment processors, payment transactions are handled using the security measures provided by those services.

Although we take reasonable steps to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your Data Protection Rights

Depending on the circumstances and the lawful basis on which your information is processed, UK data protection law may provide you with rights including:

  • Right of access – You may ask for a copy of personal information we hold about you.

  • Right to rectification – You may ask us to correct personal information that is inaccurate or incomplete.

  • Right to erasure – In certain circumstances, you may ask us to delete your personal information.

  • Right to restriction – You may have the right to request that we limit how your information is processed.

  • Right to object – In certain circumstances, you may object to the processing of your personal information.

  • Right to data portability – Where applicable, you may request certain personal information in a portable format or ask for it to be transferred to another organisation.

  • Right to withdraw consent – Where processing is based on consent, you may withdraw your consent at any time.

These rights are not absolute and may be subject to legal conditions, limitations, or exemptions.

To make a privacy-related request, contact us at:

Email: contact@petstails.co.uk
Phone: +44 178 274 5186

We may need to request reasonable information to verify your identity before responding to certain requests.

12. Complaints About the Use of Your Information

If you have concerns about how Pets Tails collects or uses your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to raise a data protection complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

13. Automated Decision-Making

If Pets Tails uses automated decision-making that produces legal or similarly significant effects for individuals, we will provide the information and protections required by applicable data protection law.

14. Children's Privacy

Our website and services are intended primarily for customers capable of making purchases and entering into transactions.

We do not knowingly collect personal information from children where parental or guardian consent would be required by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.

15. Third-Party Services

Our website may use or provide access to services operated by third parties.

Those third parties may have their own privacy policies and data-handling practices. Pets Tails is not responsible for the privacy practices of independent third-party websites or services.

We recommend reviewing the relevant privacy information before providing personal information directly to a third party.

16. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes to our business practices, website functionality, service providers, or applicable legal requirements.

When changes are made, the updated version will be published on this page and the "Last Updated" date will be revised where appropriate.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, how your personal information is handled, or wish to exercise a data protection right, you can contact Pets Tails using the details below:

Pets Tails
258 London Rd
Stoke-on-Trent
ST4 5RH
United Kingdom

Business Owner: MATT EDRIAN ABAUAG
Phone: +44 178 274 5186
Email: contact@petstails.co.uk
Website: petstails.co.uk

Opening Hours:
Monday to Saturday: 10:00 AM – 4:00 PM
Sunday: Closed