Cookie Policy

Last Updated: 24 August 2026

1. Introduction

This Cookie Policy explains how Pets Tails uses cookies and similar storage and access technologies when you visit or interact with petstails.co.uk.

Cookies and related technologies help us operate our website, maintain security, remember certain preferences, understand how our website is used, and, where applicable and permitted, support analytics and marketing activities.

This policy should be read together with our Privacy Policy, which explains how Pets Tails collects, uses, stores, and protects personal information.

Our use of cookies and similar technologies is intended to comply with applicable UK privacy requirements, including the Privacy and Electronic Communications Regulations (PECR) and, where personal data is processed, the UK General Data Protection Regulation (UK GDPR) and other applicable data protection legislation.

2. About Pets Tails

This website is operated by:

Business / Store Name: Pets Tails
Business Owner: MATT EDRIAN ABAUAG
Business Type: Individual
Address: 258 London Rd, Stoke-on-Trent ST4 5RH, United Kingdom
Phone: +44 178 274 5186
Email: contact@petstails.co.uk
Website: petstails.co.uk

References in this Cookie Policy to “Pets Tails,” “we,” “us,” or “our” refer to the business identified above.

3. What Are Cookies?

Cookies are small files or pieces of information that websites can store on your computer, smartphone, tablet, or other internet-connected device.

Cookies can perform a variety of functions, such as:

  • Keeping products in a shopping basket

  • Maintaining website security

  • Remembering certain settings or preferences

  • Helping website pages function correctly

  • Understanding how visitors use a website

  • Measuring website performance

  • Supporting advertising or marketing where permitted

Some cookies are deleted when you close your browser, while others remain on your device for a specified period or until you delete them.

Cookies do not necessarily identify you directly. However, information collected through cookies or similar technologies may constitute personal data when it can identify you or be associated with other information about you.

4. Similar Technologies

This policy also applies, where relevant, to technologies that perform functions similar to cookies.

These may include:

  • Local storage

  • Session storage

  • Tracking pixels

  • Web beacons

  • Tags and scripts

  • Software development technologies

  • Device identifiers

  • Other technologies that store information on or access information from your device

For simplicity, we generally refer to these technologies collectively as “cookies” throughout this policy unless the context requires otherwise.

5. How We Use Cookies

Depending on the functionality available on our website, Pets Tails may use cookies and similar technologies to:

  • Enable essential website functionality

  • Maintain website and account security

  • Keep products in your shopping basket

  • Process or support checkout functionality

  • Remember permitted preferences

  • Maintain user sessions

  • Prevent fraud or misuse

  • Monitor technical performance

  • Identify website errors

  • Understand how visitors interact with our website

  • Improve website navigation and usability

  • Measure the effectiveness of website improvements

  • Support analytics where permitted

  • Support advertising or marketing where you have provided any consent required by law

We aim to use cookies only where they serve a legitimate and appropriate purpose.

6. Types of Cookies We May Use

Cookies used through petstails.co.uk may fall into the following categories.

Strictly Necessary Cookies

Strictly necessary cookies are required for essential website functions or to provide an online service you have specifically requested.

These may support functions such as:

  • Shopping baskets

  • Checkout processes

  • Security

  • Fraud prevention

  • User authentication

  • Session management

  • Network management

  • Remembering privacy or cookie choices

Where a cookie or similar technology qualifies for a legal exception because it is strictly necessary to provide the service you requested, we may use it without asking for prior consent.

You can configure your browser to block some of these technologies, but doing so may prevent important parts of the website from functioning correctly.

Analytics and Performance Cookies

Analytics technologies can help us understand how visitors interact with our website.

Information collected for analytics purposes may include:

  • Pages visited

  • Approximate visit duration

  • Navigation between pages

  • General traffic sources

  • Technical errors

  • Browser and device information

  • General interaction with website features

We may use this information to understand website performance and make improvements.

Under current UK rules, certain technologies used solely for statistical purposes to understand and improve a website or online service may qualify for an exception from the usual consent requirement, provided the applicable legal conditions are satisfied.

Where we rely on such an exception, we will provide appropriate information and a simple way for you to object as required by law.

Where analytics technologies do not satisfy an applicable exception, we will request your consent before using them.

Functional and Preference Technologies

These technologies may allow our website to remember choices or settings that affect how the website appears or functions for you.

Examples may include:

  • Language preferences

  • Display preferences

  • Accessibility settings

  • Other user-selected website preferences

Certain preference technologies may qualify for an exception from prior consent under UK law where their purpose and use satisfy the applicable legal requirements.

Where an exception does not apply, we will obtain consent before using them where required.

Marketing and Advertising Cookies

Marketing and advertising technologies may be used to:

  • Measure advertising effectiveness

  • Understand whether an advertisement resulted in a website visit or purchase

  • Limit repeated advertisements

  • Support advertising campaigns

  • Build or use advertising audiences

  • Provide more relevant advertising

  • Measure interactions with marketing content

Where consent is legally required, marketing and advertising cookies will not be activated before you provide that consent.

You may reject marketing cookies without losing access to the essential functions of our website.

We will not treat continued browsing or ordinary use of the website by itself as consent to non-exempt advertising or tracking technologies.

7. First-Party and Third-Party Cookies

Cookies may be placed directly by Pets Tails or through third-party services integrated into our website.

First-Party Cookies

First-party cookies are associated with the website you are visiting and may be used for functions such as:

  • Shopping baskets

  • Website security

  • Preferences

  • Website operation

  • Permitted analytics

Third-Party Cookies and Technologies

Our website may use services provided by independent third parties.

Depending on the services used on our website, third parties could include providers involved in:

  • Payment processing

  • E-commerce functionality

  • Website hosting

  • Security

  • Analytics

  • Delivery integrations

  • Advertising or marketing

  • Embedded website functionality

These third parties may place or access cookies or similar technologies where necessary for their services.

Where their technologies require consent, they should only be activated after the necessary consent has been obtained.

Third parties may process information under their own privacy or cookie policies where they act independently. We encourage you to review the privacy information provided by relevant third-party services.

8. Cookie Consent and Your Choices

When you first visit our website, you may be provided with a cookie or privacy preference tool where appropriate.

Depending on the cookies and technologies currently used, this tool may allow you to:

  • Accept optional cookies

  • Reject optional cookies

  • Choose between different categories

  • Review cookie information

  • Change previously selected preferences

Strictly necessary technologies, and other technologies that fall within a valid statutory exception, may operate without prior consent where legally permitted.

All other technologies that require consent should remain disabled until the appropriate consent has been provided.

9. Withdrawing or Changing Your Consent

Where our use of a cookie or similar technology is based on your consent, you can withdraw or change that consent.

Where a cookie preference or consent management tool is available on petstails.co.uk, you can use it to review and modify your choices.

Withdrawing consent will not affect the lawfulness of processing that occurred before the withdrawal.

Changing your preferences may also result in previously stored cookies remaining on your device until they expire or are manually deleted. You can remove stored cookies using your browser controls.

10. Cookies Used Under an Exception

Not every cookie or similar technology necessarily requires consent under UK law.

Depending on the circumstances and how a technology is configured, an exception may apply to certain technologies used for purposes including:

  • Transmitting communications

  • Providing services that are strictly necessary at your request

  • Certain qualifying statistical purposes used to improve a website or service

  • Certain qualifying appearance or functionality preferences

  • Other purposes specifically exempted under applicable law

The requirements differ depending on the exception.

For example, where Pets Tails relies on an applicable statistical or preference-related exception, we will provide the information and objection mechanisms required by law.

We will not use an exemption intended for one purpose to justify additional activities such as behavioural advertising where those additional purposes require consent.

11. Analytics Information

Where analytics tools are used, they may collect technical and usage information about visits to petstails.co.uk.

Where Pets Tails relies on the statistical-purpose exception rather than consent, the relevant technology must be used solely for qualifying statistical purposes intended to help improve the website or service and must satisfy the other requirements imposed by UK law.

Where information must be aggregated or individual-level information deleted to qualify for an exception, we will seek to configure the service accordingly.

Analytics information will not be treated as exempt statistical information if it is also used for unrelated purposes such as personalised advertising where consent is required.

12. Cookie Duration

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies generally operate during a browsing session and may be deleted after you close your browser.

They may be used for purposes such as maintaining your shopping basket or website session.

Persistent Cookies

Persistent cookies may remain on your device after you close your browser and expire after a defined period or when you delete them.

They may be used, where appropriate, to remember preferences or other permitted information between visits.

We aim to keep cookie durations appropriate for the purpose for which each cookie is used and avoid retaining cookie information for longer than necessary.

13. Specific Cookies Used on Our Website

The specific cookies and technologies operating on petstails.co.uk may change as we update our website, e-commerce systems, security tools, payment integrations, analytics services, or other functionality.

Where a cookie management tool is provided on the website, it may contain more detailed and current information about individual technologies, including where available:

  • Cookie or technology name

  • Provider

  • Purpose

  • Category

  • Duration

  • Whether it is first-party or third-party

Pets Tails should periodically review the technologies used on the website to ensure that the information provided to visitors remains accurate.

14. Managing Cookies Through Your Browser

Most modern web browsers allow you to manage cookies through their settings.

Depending on your browser, you may be able to:

  • View stored cookies

  • Delete individual cookies

  • Delete all cookies

  • Block cookies

  • Block third-party cookies

  • Allow or block cookies for particular websites

  • Clear cookies when closing your browser

  • Use private or incognito browsing features

The exact procedure depends on the browser and device you use.

Please be aware that disabling or deleting certain cookies may affect website functionality. For example, your shopping basket, security features, saved preferences, or checkout process may not work as expected if essential cookies are blocked.

15. Personal Data Collected Through Cookies

Where information collected through cookies or similar technologies constitutes personal data, we process that information in accordance with our Privacy Policy and applicable data protection law.

Depending on the technology involved, such information could include:

  • IP address

  • Device information

  • Browser information

  • Online identifiers

  • Website activity

  • General location information derived from an IP address

  • Purchase or interaction information where linked to a user

The specific information collected depends on the technologies actually used by our website.

16. Security and Fraud Prevention

Some technologies may be used to protect Pets Tails, our website, and our customers against security threats and fraudulent activity.

These technologies may help us:

  • Detect suspicious activity

  • Prevent unauthorised access

  • Protect checkout processes

  • Maintain secure sessions

  • Identify automated abuse

  • Protect customer transactions

Security technologies that are strictly necessary to provide a service requested by a user may qualify for an exception from consent requirements.

17. Embedded Content and External Services

Some areas of our website may contain functionality or content supplied by third parties.

Depending on how our website is configured, these services could use cookies or similar technologies when you interact with them.

Where a third-party feature involves non-exempt storage or access on your device, it should not be activated before any legally required consent has been obtained.

Third-party services may have their own privacy and cookie policies, and we recommend reviewing those policies where appropriate.

18. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

  • The cookies or technologies used on our website

  • Website functionality

  • Service providers

  • Our business practices

  • Applicable laws and regulations

  • Regulatory guidance

When material updates are made, the revised policy will be published on this page and the Last Updated date will be changed where appropriate.

We encourage you to review this policy periodically.

19. Further Information About Your Privacy

For more information about how Pets Tails collects, uses, shares, stores, and protects personal information, please review our Privacy Policy.

Our Privacy Policy should be read together with this Cookie Policy.

20. Contact Information

If you have questions about this Cookie Policy, the technologies used on our website, or your privacy preferences, please contact:

Pets Tails
258 London Rd
Stoke-on-Trent
ST4 5RH
United Kingdom

Business Owner: MATT EDRIAN ABAUAG
Business Type: Individual
Phone: +44 178 274 5186
Email: contact@petstails.co.uk
Website: petstails.co.uk

Opening Hours:
Monday to Saturday: 10:00 AM – 4:00 PM
Sunday: Closed